About Yesterday's Tomorrow Exhibition

Celebrate JACOB’s 84th-year legacy at an exclusive exhibition hosted in the heart of Sao Chingcha area, held in the brand's original studio and a historic building dating back to the reign of King Rama V.

 The exhibition goes beyond observation, immersing visitors in the captivating journey of Jacob's iconic school bag production line and offering a glimpse into the craftsmanship that has defined the brand.

Explore the new Yesterday's Tomorrow collection, a showcase where the past meets the present. Engage in a personalization workshop, where JACOB enthusiasts have the opportunity to choose colors and materials, to design their very own JACOB bag.